Offer-driven copy
A headline that repeats the ad's promise, concrete benefits and answers to real objections.
Landing page design A professional landing page built to turn the click into a contact.
One page, one offer, one action. Copy that answers the customer's questions, fast loading on mobile and a short path to WhatsApp or the form. Built to receive paid traffic.
The service
What a landing page is and when it's worth more than a website.
A landing page is a page with a single goal. It exists to receive a visit, almost always from an ad, and lead that person to one action: message on WhatsApp, request a quote, book an appointment or buy.
A company website presents the whole business. It is useful and still necessary. But when the ad talks about a specific service, sending people to the home page forces them to look for what they saw in the ad on their own. Every extra click is a chance to give up.
Landing pages for paid traffic
The page needs to repeat the ad's promise, answer the questions that block the decision and keep the next action visible on mobile. That is why the landing page works with paid traffic management from the start.
High conversion without tricks
Here, conversion comes from clarity: a well-explained offer, real proof, a short form and a fast page. Fake countdown timers and invented scarcity may generate contacts in the short term, but they tend to attract the wrong customer.
When a full website makes more sense
If the company has several services, needs to show up on Google without ads or has no online presence yet, website design comes first. The landing page is for specific campaigns and offers.
Scope
What goes into a professional landing page.
Six parts that make the page work for the campaign.
Fast on mobile
Many clicks come from phones. Speed and Core Web Vitals are part of the project, not a final fix.
Conversion tracking
GA4 and conversion events set up, so you know which ad generated the contact.
A path to contact
WhatsApp button, short form or CRM integration. The action stays visible at all times.
Real proof
Testimonials, photos and numbers only if they are real and authorized. Nothing invented to look bigger.
A base for Google
Correct title, description and structure, so the page can also be read by organic search.
The process
How the landing page is built.
From brief to live page, with the campaign in mind.
Offer and audience
What is being sold, to whom, and what stops people from getting in touch today.
Structure and copy
Section order, headings, answers to objections and call to action.
Design and development
The brand's own look, light and responsive, designed mobile-first.
Tracking
Conversion events and integration with WhatsApp, form or CRM.
Launch and adjustments
Reading real behavior and adjusting copy and order when the data calls for it.
Who leads
The page is designed by someone who understands ads.
Ramon Saium has 12 years of experience with paid campaigns and leads the strategy of each project. A qualified team handles design and development under his direction. The page is planned from the ad that will bring people to it.
ArcWords works with light, static pages, like this website. Less weight means faster loading on 4G, which is where many people click on ads.
Investment
How much a professional landing page costs.
Prices vary a lot because "landing page" covers everything from a filled-in template to a custom page with ongoing tests. The ranges below help compare proposals.
Brazilian market reference, Oct/2026 Ranges in Brazilian reais (BRL) published by other companies in Brazil. These are not ArcWords prices.
| Type of engagement | Market range (BRL) | What it usually includes | Source |
|---|---|---|---|
| Builder and your own time | R$ 0 – 500 | You build it yourself, without copy or tracking. | Huios Web |
| Adjusted template | R$ 500 – 1,500 | Ready-made template, basic form or WhatsApp. | Huios Web |
| Custom | R$ 1,500 – 5,000 | Offer-driven copy, own design, Core Web Vitals, GA4 and events, WhatsApp or CRM. | Huios Web |
| Custom with CRO | R$ 5,000 – 12,000+ | Page plus A/B tests, heatmaps and iterations. | Huios Web |
| Published reference in São Paulo | R$ 1,400 | Conversion landing page for ads, one company's list price. | Vicine (SP) |
| Published reference in São Paulo | from R$ 1,497 | Landing pages on an agency's service menu in Greater São Paulo. | Agência Green Digital (SP) |
After launch, Huios Web lists hosting at R$ 0 – 50/month for a static page, a domain at about R$ 40/year and subscription builders at R$ 100 – 600/month; optional conversion optimization runs R$ 500 – 2,000/month. Ranges reviewed quarterly.
What changes the price
Template or custom
Adapting a template is faster. Designing from scratch gives more control over message and speed.
Who writes the copy
Professional copy affects the price and, almost always, the result.
Integrations
Simple WhatsApp, form with email or direct submission to the CRM.
Tracking
GA4 only or also conversion events for Google Ads and Meta Ads.
Number of versions
A single page or variations by audience, city or offer.
Follow-up
One-time delivery or ongoing adjustments based on real behavior.
Usually included
- Page structure and copy
- Responsive, mobile-first design
- Light, fast development
- Conversion event setup
- WhatsApp button or form
Not included, paid separately
- Domain and hosting, paid by the company
- Ad budget that drives traffic to the page
- Builder, CRM or third-party tool licenses
- Professional photos and videos, when needed
ArcWords sends a proposal after the diagnosis, with scope, deliverables and exclusions in writing.
Simple math
Why the conversion rate is worth more than the page's price.
A hypothetical example, just to show the math. Imagine a campaign that brings 1,000 visits a month to the page.
- If the page converts 2% of visits, that's 20 contacts.
- If the same campaign lands on a page that converts 4%, that's 40 contacts, with the same budget.
The numbers are illustrative: the real rate depends on the market, the offer and the ad. The point is that the page changes the cost of each contact. So compare proposals by what is in the scope (copy, speed, tracking), not only by the final price.
Keep going
Questions
Frequently asked questions
How much does a simple vs. a professional landing page cost?
According to ranges published by Huios Web in Oct/2026, a landing page from an adjusted template costs R$ 500 to R$ 1,500. A custom landing page, with offer-driven copy, own design, speed and tracking, costs R$ 1,500 to R$ 5,000. With ongoing conversion optimization, it goes above R$ 5,000. These are Brazilian market references, not ArcWords prices.
How long does a landing page take?
It depends on the scope and how quickly approvals happen. Huios Web cites 2 to 5 days for a template and 1 to 3 weeks for a custom page. What delays things most is usually copy, photos and defining the offer, not development.
Is it worth building a landing page with AI?
AI tools help generate draft copy and layouts quickly. What they don't do on their own is understand the offer, the audience and the objection that stops the contact. AI can speed up the process. Strategy and review stay human.
What's the difference between a landing page and a website?
A website presents the whole company, with several pages and paths. A landing page has one offer and one main action, such as messaging on WhatsApp or filling in a form. For paid campaigns, a landing page usually converts better because it removes distractions.
Does the landing page work with Google Ads and Meta Ads?
Yes, it is designed for that. The page receives the ad click, keeps the same promise and measures the contact with conversion events, so the campaign learns who converts.
Do you write the page copy?
Copy is part of the project, because it is what persuades. The company brings knowledge of the service and real proof. ArcWords organizes the offer, the objections and the call to action.
Next step
Let's talk about your landing page.
Tell us which offer the page needs to sell and where visits come from. The proposal comes afterwards, with the scope in writing.