Google Ads and Meta Ads management for companies that want to know where every real goes. The person who leads the strategy explains the numbers. A qualified team executes under his direction.
The service
A paid traffic manager plans, sets up and monitors the ads that bring customers online. In practice, they decide which channel to advertise on, to whom, with what message and with how much daily budget. Then they read what came back and adjust. It is ongoing work, not a one-time setup.
Serves people who are already searching for the service: keyword selection, negative keywords for searches that only spend, ads aligned with the offer and, when the purchase is local, Google Maps. Details on the Google Ads management page.
Creates demand among people who weren't searching yet, with audience, offer and creative. Instagram is a placement of this platform, not a separate contract. See how it works in Facebook and Instagram Ads.
Conversion tracking (to know which ad generated the message or sale), periodic reading of the numbers and a conversation about where the click lands. If the page doesn't convert, a landing page comes before raising the budget.
Fit
A good start depends on aligned expectations on both sides.
Comparison
All three options work. What changes is who decides, who executes and who answers when the numbers drop.
| Criterion | Freelancer | Traditional agency | ArcWords |
|---|---|---|---|
| Who sets the strategy | The freelancer | Varies; whoever talks to you doesn't always touch the account | The specialist, in direct contact with the company |
| Who executes | The same person | Agency team | Qualified team, under the specialist's direction |
| If the person leaves or gets sick | Operations stop | Someone else takes over | The team continues; strategy stays with the specialist |
| Reading the numbers | Depends on the professional | Standard report, often monthly | Reading of what was spent and what came back, explained by whoever decided |
| Scope beyond media | Usually ads only | Broad, sometimes a fixed package | Website, SEO and AI only when the diagnosis calls for them |
The process
Five steps, in the order they happen.
Goal, offer, region, budget and history. If there's an existing account, what worked and what only spent.
Where to start: Google Ads, Facebook and Instagram Ads or both. What is left for later is also said.
Campaigns, audiences, ads and conversion tracking. Without measuring contacts, you can't optimize.
Adjustments to bids, terms, audiences and creatives as data comes in. What performs stays, what only spends goes.
A conversation about what was spent, what came back and what changes. With whoever decided, not an intermediary.
Who leads
Many companies come to ArcWords after a bad experience: pretty reports with no explanation, an inaccessible ad account, nobody to say why costs went up. ArcWords was built to work differently.
Ramon Saium has 12 years of campaign experience and is responsible for each client's strategy. Day-to-day execution is handled by a qualified team under his direction. When you have a question about the account, you talk to whoever made the decision.
Transparency here means three concrete things: media budget and management fees are handled separately, the scope comes in writing and the numbers are explained, not just sent.
Investment
Sources that publish prices for São Paulo say a manager's fee in the city is similar to the rest of Brazil. What tends to cost more in São Paulo is the click, because of auction competition.
Brazilian market reference, Oct/2026 Ranges in Brazilian reais (BRL) published by other companies in Brazil. These are not ArcWords prices.
| Type of engagement | Market range (BRL) | What it usually includes | Source |
|---|---|---|---|
| Entry-level freelancer | R$ 300 – 1,500/mo | One platform, basic routine, little tracking. | Mendelson Thome (SP) |
| Experienced independent manager | R$ 1,800 – 4,500/mo | Google and Meta, frequent optimization, reporting. | Tecnolhar (SP) |
| Experienced manager (wide range) | R$ 1,500 – 7,000/mo | Same range as the national market, according to the source. | Mendelson Thome (SP) |
| Specialized paid traffic agency | R$ 2,000 – 8,000+/mo | Team, creatives, tracking and reports. | Consultoria Tráfego Ads (SP) |
| Full-service agency | R$ 5,000 – 20,000+/mo | Media plus content, design and other services. | Consultoria Tráfego Ads (SP) |
| One-off consulting or audit | R$ 1,000 – 2,500 (one-time) | Account analysis and plan, no ongoing management. | Mendelson Thome (SP) |
Media budget is paid directly to Google and Meta. For a local business in São Paulo, StrateG (SP) suggests R$ 3,000 to R$ 5,000 per month in media. Common billing models are a fixed fee, a percentage of ad spend (10% to 20%, per StrateG (SP)) or a hybrid. Ranges reviewed quarterly.
Google Ads only, Meta Ads only or both. Each channel has its own structure, creatives and reading.
More budget means more campaigns, more tests and more analysis time per week.
Whether management includes producing images and videos or the company provides the material.
Simple form tracking or integration with WhatsApp, CRM and offline conversions.
How often results are reviewed and who takes part. A conversation with the strategist weighs differently from an automated report.
New account, account with history or a messy account that needs reorganizing before scaling.
ArcWords sends a proposal after the diagnosis, with scope, deliverables and exclusions in writing.
Checklist
Ideally the account is in your company's name, with admin access for you. If you change providers, the campaign history stays yours.
The proposal should show how much goes to media and how much is the management fee. Mixing the two hides the real cost.
Ask who will handle the account day to day and who you'll talk to when results drop.
Clicks and impressions don't pay the bills. Agree beforehand on what counts as a result: WhatsApp message, form, call, booking or sale.
Nobody controls the Google or Meta auction. A fixed cost-per-lead promise before seeing the account is a red flag.
ArcWords works remotely, with online meetings, for companies in São Paulo and other cities.
Questions
According to ranges published in Oct/2026, an entry-level freelancer charges R$ 300 to R$ 1,500 per month, an experienced manager R$ 1,500 to R$ 7,000 and a paid traffic agency R$ 2,000 to R$ 10,000 or more (Mendelson Thome). Values exclude media budget. These are Brazilian market references, not ArcWords prices.
Both models exist. A fixed fee makes the cost predictable and works well with small and medium budgets. A percentage, 10% to 20% of ad spend according to StrateG, follows the size of the operation and usually comes with a minimum. There is also a hybrid model. Most importantly, the contract should separate the management fee from the money that goes to Google and Meta.
There is no official minimum. StrateG suggests R$ 3,000 to R$ 5,000 per month in media for a local business in São Paulo, because cost per click in the city tends to be higher due to competition. With a very low budget, the management fee can weigh half or more of the total investment.
No. Media budget is paid directly to Google and Meta, on the company's card or invoice. The manager charges for planning, setting up, monitoring and optimizing the campaigns. Be wary of proposals that mix the two amounts into one bill.
Campaigns start receiving clicks as soon as they're approved. A reliable read of cost per contact and which ad works takes a few weeks, because it depends on data volume. Nobody should promise a fixed cost per lead before seeing the account and the market.
No. The work is remote, with online meetings, and serves companies in São Paulo and other cities. What changes in São Paulo is usually auction competition, not the way of working.
Next step
A WhatsApp conversation to understand goals, budget and history. The proposal comes afterwards, with the scope in writing.
