When video comes in
If people decide in one sentence, search and feed do the job. If the offer needs context, a demo or trust, YouTube explains before the click.
Part of paid traffic
YouTube
ads
YouTube ads come in when the offer needs to be explained before the click. Bumper, in-stream and discovery. Not every business needs video.
YouTube ads
How YouTube ads come in
Format follows the decision
Bumper for the short message that can't be skipped. In-stream for the explanation. Discovery for people already choosing what to watch. Formats that don't serve the offer are left out.
Video doesn't replace the page
Viewers still need a destination. The website receives the click. Google Ads and Facebook Ads keep working as the other doors of the same campaign.
Capped budget
The company decides how much video can spend. ArcWords shows what the ad explained and what turned into contacts. No promise that views turn into sales.
Testimonials
People who have seen the work.
Real reviews with name and year, shown in the original Portuguese. No ratings, no made-up results. Read all testimonials
Sempre tive muita dificuldade em divulgação, não tinha retorno algum. Foi buscando por formas de divulgação na internet que conheci a Arcwords. No inicio estava…
Sempre tive muita dificuldade em divulgação, não tinha retorno algum. Foi buscando por formas de divulgação na internet que conheci a Arcwords. No inicio estava desacreditada em obter tantos resultados pelo Google e Youtube, mas Ramon, responsável por minhas campanhas, me passou extrema confiança nas palavras e seu trabalho foi excelente, nunca tive tantos clientes e mal consigo atender a minha demanda.
Débora StephanieClient since 2018Posso dizer com toda a certeza que a Arcwords se consolidou como um dos principais parceiros de Marketing Digital. Com o Ramon, nossos resultados apareceram! Al…
Posso dizer com toda a certeza que a Arcwords se consolidou como um dos principais parceiros de Marketing Digital. Com o Ramon, nossos resultados apareceram! Além do sólido conhecimento técnico das ferramentas Google, a Arcwords se sobressai também no atendimento ao cliente e na transparência do trabalho.
Márcio BarbosaClient since 2017The three channels
Questions
Frequently asked questions
Does every business need YouTube ads?
No. YouTube comes in when the decision needs video. If the offer fits in one sentence, Google Ads or Facebook Ads come first, and video waits.
Which YouTube ad formats are used?
Bumper, in-stream and discovery. The choice follows what people need to see in order to decide. Formats that only lengthen the placement list are left out.
Does video replace the website?
No. The ad explains. The page receives the click and asks for contact. Without that destination, the video budget pays for attention and doesn't create conversations.
Who decides whether YouTube joins the campaign?
The paid traffic conversation. If the offer needs context, YouTube comes in with a ceiling set by the company. If it doesn't, the budget stays with the channel that already converts.
Next step
Let's talk about YouTube ads.
A WhatsApp conversation directly with the specialist: your goal, where the business is now and what makes sense to do first.