Google Ads
Useful for gauging demand and search intent. It comes in when people are already looking for the service. It is not the first step for someone who doesn't yet know what to measure.
Paid traffic management
Paid traffic management to generate opportunities and understand what works.
Google Ads, Facebook Ads and YouTube, with strategy and investment follow-up. The channel follows where the business is. Instagram comes in as a Facebook Ads placement, not as a separate contract.
The problem
Three common situations in paid traffic.
If one of them sounds familiar, the next step is usually outside the ad.
The ad goes live and nobody knows what came back.
The first step separates the click from the contact or the purchase. Without that reading, raising the budget has no criteria.
People arrive, and the conversation doesn't move.
The step is to look at the destination: page, store or WhatsApp. The offer needs to make the next step clear.
There's investment, without direction.
Before the channel comes the business goal. Contacts, sales or awareness change what the campaign needs to show.
The solution
Google Ads, Facebook Ads and YouTube: each channel does a job.
None of the three suits every client.
Facebook and Instagram
Facebook Ads works with audience, offer and creative. Instagram is a placement of this platform. It comes in when demand needs to be created, not just captured.
YouTube
It comes in when video helps people understand the offer before the click. It is not mandatory in every campaign.
Hiring a PPC manager? See what to evaluate and what it costs
Testimonials
People who have seen the work.
Real reviews with name and year, shown in the original Portuguese. No ratings, no made-up results. Read all testimonials
Sempre tive muita dificuldade em divulgação, não tinha retorno algum. Foi buscando por formas de divulgação na internet que conheci a Arcwords. No inicio estava…
Sempre tive muita dificuldade em divulgação, não tinha retorno algum. Foi buscando por formas de divulgação na internet que conheci a Arcwords. No inicio estava desacreditada em obter tantos resultados pelo Google e Youtube, mas Ramon, responsável por minhas campanhas, me passou extrema confiança nas palavras e seu trabalho foi excelente, nunca tive tantos clientes e mal consigo atender a minha demanda.
Débora StephanieClient since 2018Posso dizer com toda a certeza que a Arcwords se consolidou como um dos principais parceiros de Marketing Digital. Com o Ramon, nossos resultados apareceram! Al…
Posso dizer com toda a certeza que a Arcwords se consolidou como um dos principais parceiros de Marketing Digital. Com o Ramon, nossos resultados apareceram! Além do sólido conhecimento técnico das ferramentas Google, a Arcwords se sobressai também no atendimento ao cliente e na transparência do trabalho.
Márcio BarbosaClient since 2017A parceria com Ramon agregou muito valor aos projetos de comunicação que ofereço aos meus clientes. É um profissional multidisciplinar e criativo, que auxilia n…
A parceria com Ramon agregou muito valor aos projetos de comunicação que ofereço aos meus clientes. É um profissional multidisciplinar e criativo, que auxilia na tomada de decisões estratégicas com base nas metas que criamos com os clientes e é um ninja na execução monitoramento dos anúncios. Comprometido, disponível e parceiro. Todos os clientes tem tido resultados consistentes! Confio 100% e recomendo essa empresa!
Raquel ReisClient since 2017The process
How paid traffic management works.
This is the proposed process. Timelines, meeting frequency and contract terms are not published here.
Understanding the business
What is sold, to whom, and what a good month would look like. Without that, the media has no criteria.
Goal and measurement
Define the result that matters and how it will be measured. Clicks alone are not enough.
Planning and creative
Channel, offer and creative. Not every client uses Google Ads, Facebook Ads and YouTube at the same time.
Follow-up and optimization
What brought contacts or sales stays. What only spent budget goes. Budget decisions remain with the company.
12
Ramon Saium leads the work.
12 years of campaigns and clients since 2017. The strategy and the explanation of the numbers stay with him. Execution is supported by a qualified team under his direction.
Questions
Frequently asked questions
What's the difference between media budget and agency fees?
The ad budget is the amount paid to the platforms. ArcWords' fee covers strategy, creative and follow-up. They are separate amounts. The company sets the budget ceiling. Service pricing is not published on this site.
Who decides the investment?
The company decides how much to put into media. ArcWords doesn't promise a cost per lead or a return percentage. The deal is to look at what was spent and what came back, and adjust the offer from there.
What does a paid traffic agency do?
It plans, creates and follows up on paid ads. At ArcWords, that happens on Google Ads, Facebook Ads (with Instagram as a placement) and YouTube: goal, offer, audience, creative and the reading of what was spent and what came back.
Do I need a website to advertise?
Not to start. A service business can receive people on WhatsApp. The website comes in when the current destination doesn't hold the click or when the offer needs a page.
What does the follow-up look like?
The strategy and the reading of results stay with the specialist, who explains what the campaign generated. This site doesn't publish meeting frequency, delivery times or SLAs. Those are agreed in the conversation.
What is the next step?
A WhatsApp conversation about goals, structure and budget.
Next step
Let's talk about your paid traffic project.
Goals, structure and budget. Media budget and agency fees are handled separately.
If the click needs a page, the path is website design. If search needs to keep going without ads, full-service SEO. If the lead can't wait, AI implementation.