Ads on Google Search
The words people type are the brief. The campaign shows the service at the moment of the search, with an offer matched to the buying stage.
Part of paid traffic
Google Ads management
Google Ads is the channel for people who are already searching. Search, Maps and Shopping at the moment of intent. The company sets the budget ceiling. ArcWords reads what was spent and what came back.
Google Ads
How Google Ads management works
Google Maps and Shopping
When the purchase is local, Maps comes in. When the product needs to be seen before the click, Shopping comes in. Both only go live if the offer calls for them. They are not an automatic bundle.
Weekly review
The review shows what was spent, what came back and what changes in the offer. Ramon Saium, who is responsible for the strategy, also explains the numbers. There is no cost-per-lead promise.
What's not included
Google Ads is not SEO. One brings visits while the budget is live. The other builds search traffic that keeps going afterwards. ArcWords does not promise the top spot in the auction.
Testimonials
People who have seen the work.
Real reviews with name and year, shown in the original Portuguese. No ratings, no made-up results. Read all testimonials
Sempre tive muita dificuldade em divulgação, não tinha retorno algum. Foi buscando por formas de divulgação na internet que conheci a Arcwords. No inicio estava…
Sempre tive muita dificuldade em divulgação, não tinha retorno algum. Foi buscando por formas de divulgação na internet que conheci a Arcwords. No inicio estava desacreditada em obter tantos resultados pelo Google e Youtube, mas Ramon, responsável por minhas campanhas, me passou extrema confiança nas palavras e seu trabalho foi excelente, nunca tive tantos clientes e mal consigo atender a minha demanda.
Débora StephanieClient since 2018Posso dizer com toda a certeza que a Arcwords se consolidou como um dos principais parceiros de Marketing Digital. Com o Ramon, nossos resultados apareceram! Al…
Posso dizer com toda a certeza que a Arcwords se consolidou como um dos principais parceiros de Marketing Digital. Com o Ramon, nossos resultados apareceram! Além do sólido conhecimento técnico das ferramentas Google, a Arcwords se sobressai também no atendimento ao cliente e na transparência do trabalho.
Márcio BarbosaClient since 2017The three channels
Questions
Frequently asked questions
Are Google Ads and SEO the same thing?
No. Google Ads puts the ad in front of people who are already searching, with cost per click and a ceiling set by the company. SEO works on the page for searches that happen without ads. The two coexist. One doesn't replace the other.
Who decides the Google Ads investment?
The company. ArcWords aligns the offer, launches the campaign and reads the visible return. There is no guaranteed return percentage. The deal is to adjust the campaign based on what was spent and what came back.
Do you advertise on Maps and Shopping?
When the purchase is local or the product needs to be seen before the click, yes. If the offer doesn't need Maps or a storefront, those formats aren't added just to lengthen the list of channels.
Can I advertise on Google without a website?
You can launch the campaign. It performs better with a clear mobile page. If that destination doesn't exist, website design comes before scaling the budget.
Next step
Let's talk about Google Ads.
A WhatsApp conversation directly with the specialist: your goal, where the business is now and what makes sense to do first.