Mention audit
How AIs describe the company today, if at all, and which competitors and sources they cite.
SEO for AI search · GEO and AEO SEO for AI: get your company ready for AI-powered search.
More and more customers ask an AI before they search. GEO is the work of making your company easy to find, understand and cite in those answers. No citation promise, because nobody controls what AI says.
The service
What SEO for AI is, without the hype.
When someone asks ChatGPT which agency to hire or sees an AI Overview on Google, they get a ready-made answer, sometimes with links. GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) are names for the work of increasing the chance your company is in that answer.
GEO starts with SEO
Google Search Central says SEO practices still apply to AI Overviews and AI Mode, with no additional requirements to appear in them. Many AIs consult the web to answer. If the site isn't crawlable, fast and clear, it doesn't enter the conversation. That's why this service is part of full-service SEO.
What changes compared with traditional SEO
Traditional SEO aims for a position in the results list. In GEO, the question is different: when AI puts together an answer about your market, does it have clear, consistent and trustworthy information about your company to use? That pulls in three fronts: content that answers directly, a well-defined entity (who the company is, what it does, where it operates) and mentions in sources outside your own site.
Where AI answers appear
In Google's AI Overviews and AI Mode, ChatGPT with search, Gemini, Perplexity and Copilot. Each uses different sources and models, so monitoring looks at more than one tool.
Scope
What GEO work includes.
Six fronts that usually appear in serious proposals.
Question map
The questions customers ask before buying, organized by stage and service.
Content that answers directly
Answers up front, tables, clear definitions and FAQs, without fluff.
Entity and structured data
Organization, service and person schema, with consistent information everywhere.
AI crawlers
Reviewing robots.txt so AI search bots aren't blocked by accident, and llms.txt when it makes sense.
Off-site authority
Mentions in directories, press, partners and profiles that AIs use as sources.
Comparison
Traditional SEO and GEO side by side.
Same base, complementary goals.
| Criterion | Traditional SEO | GEO / AEO |
|---|---|---|
| Goal | Position in search results | Mention or citation in AI answers |
| Unit of work | Keyword and page | Question, entity and source |
| Helpful format | Complete, useful page | Direct answer, table and clear definition |
| How to measure | Position, clicks and conversions | Monitored questions, mentions and AI traffic |
| Dependency | Works on its own | Depends on an SEO base |
The process
How SEO for AI work happens.
It starts by measuring, keeps improving the base and continues monitoring.
Baseline
Questions from your market tested on the main AIs, recording what shows up today.
Technical base
Crawling, speed, structured data and access for AI search bots.
Content
Pages and answers for the questions that matter, written for people and readable by machines.
Authority
Brand consistency off-site and mentions in relevant sources.
Monitoring
Periodic repetition of the questions and plan adjustments based on what changed.
Who leads
A new topic handled with both feet on the ground.
Ramon Saium leads ArcWords' SEO and media strategy and decides what goes into each client's GEO plan. A qualified team handles content, structured data and monitoring under his direction.
You receive what was done, what was measured and what changed, with no citation promise and direct access to whoever decides.
Investment
How much GEO (SEO for AI) costs.
It is a new market with no standard. Sources diverge a lot, and scope changes everything: how many questions are monitored, on how many AIs and how much content is produced.
Brazilian market reference, Oct/2026 Ranges in Brazilian reais (BRL) published by other companies in Brazil. These are not ArcWords prices.
| Type of engagement | Market range (BRL) | What it usually includes | Source |
|---|---|---|---|
| Standalone GEO audit | R$ 1,150 (one-time) | Diagnosis of AI presence, no execution. | Lucas Ferraz SEO |
| One-off audit | from R$ 2,000 | Audit with recommendations. | AI SEO Brasil |
| Monthly GEO | R$ 1,350 – 5,400/mo | 30 to 90 questions monitored on 5 AIs plus page production. | Lucas Ferraz SEO |
| Audit and setup | R$ 4,000 – 6,000 | Diagnosis and initial structuring. | Webinhood |
| GEO integrated with SEO | R$ 4,000 – 15,000/mo | Within an SEO contract; enterprise above. | Netlinks |
| Ongoing operation | R$ 8,000 – 25,000/mo | Content, authority and monitoring at scale. | Webinhood |
Netlinks warns that GEO under R$ 1,500 per month tends to be monitoring only, while other sources sell from R$ 1,350. New market: ranges reviewed quarterly.
What changes the price
Monitored questions
Ten questions for one service or hundreds covering the whole catalog.
AIs measured
Google only or also ChatGPT, Gemini, Perplexity and Copilot.
Content volume
How many new or rewritten pages per month.
SEO base
A fast, well-structured site or a technical base that needs fixing first.
Off-site authority
Work on mentions, press and partnerships weighs on the scope.
Reports
Frequency and depth of the mention and source review.
Usually included
- AI presence audit
- Market question map
- Content and structured data adjustments
- Review of AI bot access
- Monitoring and periodic report
Not included, paid separately
- Paid monitoring tools, when used
- Press actions or paid publications
- New website design, quoted separately
- Ad budget
ArcWords sends a proposal after the diagnosis, with scope, deliverables and exclusions in writing.
Before hiring
Promises worth being wary of.
- "Appear on ChatGPT in 30 days." No company controls an AI model's answer.
- "GEO without SEO." If the site isn't crawlable and clear, there's no base for AIs that consult the web.
- "llms.txt solves it." llms.txt is a useful proposal, but it is not yet an official standard of the major search engines.
- Reports with screenshots only. Ask for the list of questions, the AIs measured and the comparison with the baseline.
For businesses serving a region, local SEO usually comes first.
Keep going
Questions
Frequently asked questions
What are GEO and AEO?
GEO (Generative Engine Optimization) is the work of increasing the chance a brand is mentioned or cited in AI-generated answers, such as ChatGPT, Gemini, Perplexity and Google AI Overviews. AEO (Answer Engine Optimization) is a similar name, focused on answering questions directly. In practice, both start from a good SEO base.
How much does GEO cost?
The market is new and ranges diverge. In Oct/2026 there were standalone audits from R$ 1,150 (Lucas Ferraz SEO) or R$ 2,000 (AI SEO Brasil), monthly plans from R$ 1,350 to R$ 5,400 (Lucas Ferraz SEO) and GEO integrated into SEO contracts at R$ 4,000 to R$ 15,000 per month (Netlinks). These are Brazilian market references, not ArcWords prices.
How long does it take to appear in AI answers?
There is no guaranteed timeline. Technical and content adjustments can be picked up within weeks, but mentions in answers depend on authority built over months and change as models are updated. Be wary of promises to appear on ChatGPT within a few days.
Does GEO replace SEO?
No. Google says SEO practices still apply to AI Overviews and AI Mode, with no additional requirements. GEO is an extra layer: mapped questions, content that answers directly and off-site authority. Without SEO, there is no base.
Can you guarantee ChatGPT will cite my company?
No. Nobody controls what an AI model answers. The work increases the chance the company is found, understood and considered trustworthy. Anyone guaranteeing citations is promising what they can't deliver.
How do you measure GEO results?
With a set of questions monitored across different AIs, recording when the brand appears, how it is described and which sources are cited. Traffic from AI tools can also be tracked in analytics.
Next step
Let's talk about your company in AI answers.
Tell us which questions your customers ask before buying. The proposal comes after the baseline.