Demand that isn't searching yet
Google Ads captures people who are already searching. Facebook Ads talks to people who haven't searched yet. Both fit into the same paid traffic management, at different moments of the purchase.
Part of paid traffic
Facebook Ads and Instagram management
Facebook Ads creates demand. The person hasn't typed the service into Google yet. Audience, creative and offer reach them in the feed. Instagram comes in as a placement of the same platform.
Facebook Ads
How Facebook Ads management works
Instagram ads on the same platform
Instagram is not a separate contract. It is a placement of the Facebook Ads campaign: feed, Stories and whatever format the offer needs. The creative changes format. The management isn't duplicated.
Creative with approval
Audience, creative and offer go live with your approval. What doesn't start conversations is dropped. What does gets budget, within the ceiling the company has set.
Where the click lands
A feed ad without a clear page burns budget. If the website doesn't receive the click yet, it comes before scaling. If the lead arrives and waits, AI for customer service comes next.
Testimonials
People who have seen the work.
Real reviews with name and year, shown in the original Portuguese. No ratings, no made-up results. Read all testimonials
Sempre tive muita dificuldade em divulgação, não tinha retorno algum. Foi buscando por formas de divulgação na internet que conheci a Arcwords. No inicio estava…
Sempre tive muita dificuldade em divulgação, não tinha retorno algum. Foi buscando por formas de divulgação na internet que conheci a Arcwords. No inicio estava desacreditada em obter tantos resultados pelo Google e Youtube, mas Ramon, responsável por minhas campanhas, me passou extrema confiança nas palavras e seu trabalho foi excelente, nunca tive tantos clientes e mal consigo atender a minha demanda.
Débora StephanieClient since 2018Posso dizer com toda a certeza que a Arcwords se consolidou como um dos principais parceiros de Marketing Digital. Com o Ramon, nossos resultados apareceram! Al…
Posso dizer com toda a certeza que a Arcwords se consolidou como um dos principais parceiros de Marketing Digital. Com o Ramon, nossos resultados apareceram! Além do sólido conhecimento técnico das ferramentas Google, a Arcwords se sobressai também no atendimento ao cliente e na transparência do trabalho.
Márcio BarbosaClient since 2017The three channels
Questions
Frequently asked questions
Are Facebook Ads and Meta Ads the same thing?
Yes. Meta Ads is the current name of the advertising platform for Facebook and Instagram. On this site, the channel appears as Facebook Ads, with Instagram as a placement of the same campaign.
Is Instagram a separate service from Facebook Ads?
No. At ArcWords, Instagram is a placement of the Facebook campaign. The creative may change format. The platform, the audience and the reading of results stay the same.
Is Facebook Ads for people already searching for the service?
It works better for creating demand than for capturing people who have already typed the service. People already searching are a job for Google Ads. Both can run together, each at its own moment.
Who approves the creative?
The company. ArcWords proposes audience, creative and offer. Nothing scales without that approval, and nothing stays live just because it was already produced.
Can I hire Facebook Ads only?
Yes. Google Ads and YouTube come in when search intent or video is missing. Website and AI come in when the click or the lead calls for them.
Next step
Let's talk about Facebook Ads.
A WhatsApp conversation directly with the specialist: your goal, where the business is now and what makes sense to do first.